The PC giant will offer two low-priced models at the retailer's stores as it abandons the direct-sales only model.
Would you buy a Dell PC from a sales associate in a blue vest? Dell's main method for selling computers-directly from the manufacturer-isn't getting the job done, so the Round Rock (Tex.) PC maker found a partner to help push its machines: Wal-Mart .
The once-unlikely combo was announced May 24. The agreement includes the launch to two Dell Dimension desktops offered in more than 3,500 Wal-Mart and Sam's Club locations across the U.S., Canada and Puerto Rico.
As befits a merchandising venture with Wal-Mart, the two models offered will carry a low price, each offered in a package bundle under $700. The companies expect high "consumer feedback and purchase response," Wal-Mart said in a press release.
Also in the news : Published: 25 May 2007
Dell, the world's No 2 computer maker, has begun selling laptops and personal computers pre-installed with Linux software - the free operating system that aims to challenge Microsoft's dominant Windows platform.
The decision is a breakthrough for enthusiasts of Linux, the most popular variant of open-source software. Unlike proprietary software, open-source software lets developers share code and add functions, and users only pay for custom features, maintenance and technical support.
Link : http://news.independent.co.uk/busine...cle2581286.ece