Linkbaiting / linkbuilding

[Koeckebacker]

Hi, I'm working as a webdesigner at a new corporation. At the moment we are promoting the website to attract new customers and get a high ranking on google.

I've been reading about linkbuilding and linkbaiting. (Posting the URL on forums and blogs)

Do you have any suggestions how to create good links?
How do you promote your website?

Thnx in advance,
Koek.

[Castronaut]

You can exchange links with sites that have a pretty high PR. I've also heard that getting your link on a .edu or .gov domain will really increase your page rank.

[s_jenkins]

do you think that 'baiting' is a gives the term 'linkbaiting' a bad precedence? it seems that some people think that 'linkbaiting' automatically means a trap of sorts. in the same breath, does google penalize for the term 'linkbait'?