I dont think it is a great ploy to push a players upscaling capability by even comparing it to HD-DVD discs. Anybody who buys one of these will be dissapointed that their existing DVD collection does not look anywhere near as goos as a HD-DVD disc. This can only leave consumers feeling jilted I would think.

Sure, its a good marketing policy and may sway some people with large DVD collections (like me) to buy a HD-DVD player but at the end of the day if the pixels arent there then no amount of upscaling is going to match a HD-DVD disk, or a blu ray disc.