Used underwear that has supposedly been previously worn by schoolgirls is being offered for sale in vending machines in Japan. Though we don't know the current price for such items, in 1993 they sold for the equivalent of US $50 apiece.
Japan is home to a thriving bura-sera industry — Hello sailorof which traffic in the soiled panties of schoolgirls represents only one part — with "bura-sera" or "buru-sera" the term for a specific male fascination relating to that country's schoolgirls. "Buru" is anglicized Japanese (Japlish) for "bloomers" and "sera" for "sailor"; the term refers to the sailor suit, the predominant style of girls' junior and high school uniforms. Dozens, if not hundreds, of magazines are exclusively devoted to bura-sera photographs, pictures that feature girls clad in school garb, holding up their skirts to display their panties. Usually in such photos the girls' faces are hidden, but that is not always the case.
In a sexual culture so dominated by roricon (Japlish for "Lolita complex"), buru-sera fetishism finds its footing. Those whose way of life has taught them to lust for young girls find outlet for their interest through viewing suggestive photos of teen girls and handling items previously worn by them.