Apple Inc. says The Big Apple is worming into its territory with a logo the city is using for its green living campaign. Apple on Friday renewed its challenge to a trademark registration application that New York City filed last May, saying the apple logo was too similar to its own. Both logos depict a plump apple with a leaf. Apple’s logo is white, with its signature bite mark, while New York City’s proposed trademark is a green, figure-eight outline reminiscent of an infinity sign, with a stem, and the word “greeNYC” under it.
Apple’s challenge, filed in January with the federal Trademark Trial and Appeal Board, says the company will be “damaged” if the trademark is granted. The city responded, alleging one of Apple’s trademarks was fraudulently acquired. Apple disputed that allegation in another filing Friday. The city’s logo was meant to invoke thoughts of upstate New York’s bucolic rural areas, where apple orchards once delivered much of the nation’s crop, Spell later said in an interview with The Associated Press. The idea came from the city’s longtime nickname, The Big Apple, she said.