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Thread: Music industry urged to embrace the Internet

  1. #1
    Hairbautt's Avatar *haircut
    Join Date
    Jul 2004
    "CANNES, France (Reuters) - The music industry needs to learn from
    the "dark side of the Internet" that has so decimated its business if
    it is to ever regain the upper hand in the fight against piracy.

    At the annual industry gathering in the south of France, executives
    revealed a sliver of optimism for the first time in years, after
    agreeing retail deals with the likes of Nokia, Amazon and MySpace.

    But the music industry's many critics say executives need to
    relinquish more control and could even pick up some ideas from the
    pirates - people who have created services to download music illegally
    - who they are fighting.

    After years of trying to protect its content and sue anyone who
    illegally downloaded it, the industry has moved to forge partnerships
    with online retailers as sales slump.

    In 2008, some 95 percent of the music downloaded from the Internet,
    or more than 40 billion files, was illegal, leaving the overall music
    market down around 7 percent on 2007.

    Michael Robertson, the head of MP3Tunes who had to speak via video
    link because he is still engaged in copyright infringement lawsuits in
    the United States, urged the industry to go further and allow more
    experiments with their music.

    "When you sue a new technology, you lose the opportunity to channel that into a positive direction," he said.

    "There is innovation happening but it's coming from the dark side of
    the Internet, from pirates, from the underground. And that is showing
    where the industry is going to be.

    "You have to look underground, to see what people are doing and then give them commercial outlets that mirror that."

    Consumers will only move to legal sites from illegal ones if the proposition is better and easier to use, critics say.

    "There are only so many of those (large, established retailers)
    around," Ted Cohen, who has been involved in hosting the MidemNet
    conference for the last 10 years, told Reuters.

    "The tap is going to run out. So there's got to be room for retailers who can't write a half a million dollar check." "

    By Kate Holton
    Mon Jan 19, 2009 7:21pm EST

    Source: Reuters
    Last edited by Hairbautt; 01-20-2009 at 02:40 PM.

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  3. News (Archive)   -   #2
    Quote Originally Posted by Hairbautt View Post
    Consumers will only move to legal sites from illegal ones if the proposition is better and easier to use, critics say.
    The price can't be better than FREE. I don't get it.
    Last edited by Brenya; 01-21-2009 at 06:43 PM.

  4. News (Archive)   -   #3
    100%'s Avatar ╚════╩═╬════╝
    Join Date
    Jan 2003

  5. News (Archive)   -   #4
    Quote Originally Posted by 100% View Post

    lol...that's a huge embrace

  6. News (Archive)   -   #5
    Yeah, they're doomed.

  7. News (Archive)   -   #6
    viru5's Avatar ~ Addicted BT Rep: +6BT Rep +6
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    Oct 2008
    Quote Originally Posted by 100% View Post
    freaking huge embrace.


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