This is the sort of World News I like..
I'm quite inspired that they are pursuing this adventure, when it seems that the exploration of space has ground to a halt for NASA and the Russians, and not only because of the shuttle accident. (The end of the Cold War also spelled the end of the Space Race, 'cos there was no-one left to "beat")
Although some will say they are 40 years too late, the technology they are employing is supposed to be very advanced, so I predict they won't take 40 years to overtake the other two in terms of achievement.
I'd love to see them send a man to the moon! Maybe even set up a permanent base. It's time we humans started planning to utilise more of the natural resources of the solar system, such as the moon, and asteroids, to eventually take the strain off the natural resources of Earth.
Hopefully this weeks event will open up a whole new exciting chapter in human history.