Well, question was "What makes a Private Tracker popular?" not "What I like about tracker (or something like that)".
So here's the formula how to make a popular tracker (only works for the start, if your tracker won't be any good, popularity will drop in a short time).
First thing to do - get a catchy name with the.net in the end (this is must have).
Second thing - it must be ratioless. It's the new hit, everything ratioless is popular nowadays.
Third - get a nice layout/design to attract users showing your reviews on FST or any other filesharing forum, but remember, showing pic's of your tracker is forbidden...
Last thing - get a nice review on torrentfreak.
This is how things work nowadays...
So my vote goes for "Media and hype".
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