I dont understand why people go see elf, that movie beats master of command and matrix 3 on the box office ranking and is going so strong
i dont get it
first of all, it's no christmas time yet what is up with the christmas spirit, second of all, come on, who the hell is will ferrel before keanu and russel? thirdly, i hopped in to elf and was sleeping there almost entirely except when the asner girl is on the screen, that movie was sooo damn boring even for kids man!
can anyone explain the marketing logic behind its commercial success?