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Thread: Pepsi Plans To Relaunch Its Cola In Iraq

  1. #1
    Pepsi Plans to Relaunch Its Cola in Iraq
    Wed Jan 7, 1:00 AM ET

    PepsiCo Inc., driven from Iraq by United Nations economic sanctions in 1990, reached a franchise agreement with one of its former Iraqi bottlers, Baghdad Soft Drinks Co., and will relaunch its cola there, Wednesday's Wall Street Journal reported.

    Pepsi, of Purchase, N.Y., will start shipping beverage concentrate and new glass bottles to Iraq in the coming months. The food and beverage company also plans a major marketing campaign to reintroduce the company's flagship cola.

    To many Iraqis, Pepsi-Cola never left. For more than a decade, Baghdad Soft Drinks and street vendors have kept the brand alive in Iraq by selling homemade cola in leftover Pepsi bottles. But PepsiCo had a hard time swallowing that. It was yet another impediment to negotiating a deal to return to doing business in a country that still lacks a legal system and government.

    The Middle East is one of the few regions where Pepsi has a big lead over Coca-Cola Co., which also is seeking new bottling partnerships in Iraq. Pepsi's edge is partly a result of the perception among many in the Middle East that Coke favors Israel, where Coca-Cola products have two-thirds of the soft-drink market. As this new cola confrontation continues, Coke and Pepsi are also fending off a growing number of small, upstart sodas around the world that call on Muslims to boycott the major American brands.

    Wall Street Journal Staff Reporters Chad Terhune and Chip Cummins contributed to this article.

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  3. The Drawing Room   -   #2
    vidcc's Avatar there is no god
    Join Date
    Dec 2003
    replacing the evil of saddam with pepsi....haven't these people suffered enough???

    itís an election with no Democrats, in one of the whitest states in the union, where rich candidates pay $35 for your votes. Or, as Republicans call it, their vision for the future.

  4. The Drawing Room   -   #3
    Americans think democracy in Iraq means McDonalds and Starbucks.

  5. The Drawing Room   -   #4
    Pepsi sucks cork
    Aren't we in the trust tree, thingey?

  6. The Drawing Room   -   #5
    Join Date
    Mar 2003
    Hey that's pretty smart of them, reuse bottles and sell homemade cola. Probably tastes the same as Pepsi

  7. The Drawing Room   -   #6
    That's one hell of smart business move, since many Iraqi's haven't had running water since the beginning of the war.

  8. The Drawing Room   -   #7
    Pepsi :x
    Pepsi try to copy coke but it just doesnt taste the same if only they could get there hands on cokes x ingrediant.

  9. The Drawing Room   -   #8
    Join Date
    Jan 2004
    Originally posted by fluffyxcuffs@9 January 2004 - 09:08
    Americans think democracy in Iraq means McDonalds and Starbucks.
    couldn't have said it better myself...

    welcome to the forum
    On a given day or given circumstance, you think you have a limit.
    And you then go for this limit and you touch this limit and you think "Ok, this is the limit".
    As soon as you touch this limit, something happens and you suddenly can go a little bit further.
    With your mind power, your determination, your instinct and the experience as well, you can fly very high.

    - Ayrton Senna, R.I.P.

  10. The Drawing Room   -   #9
    Originally posted by 4th gen+11 January 2004 - 08:08--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (4th gen @ 11 January 2004 - 08:08)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-fluffyxcuffs@9 January 2004 - 09:08
    Americans think democracy in Iraq means McDonalds and Starbucks.
    couldn&#39;t have said it better myself...

    welcome to the forum [/b][/quote]
    There a manifestation of a democratic society.


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