Just read it sober....it makes no sense to me. Beer and business chat never works.
I'm guessing that Celtic have a very good "player rating model", differing for playres in different stages of their career. They expect to gain so much from each player during the period of the players employment. They spend 10 million, they calculate how much that player will bring in. Maybe they break-even, or they gain more, which is a bonus.
Then, the player is sold or offered a new contract depending on how well they perform. If they keep a player for 10 years, the likelyhood of him being of great value after 10 years is low, though there are some exceptions. But, over that period the player has "paid" back the value the club paid for him.
That seems to make more sense. I think. But i'm not sure i fthe above is true, just my taking on it.
Celtic always get quality managers with good player judgement. The board needs a good manager who will spend the budget in a way that fits their model. O'Neill, fabulous. I dont know the guy you mentioned, i cant get much Scottish footie here.
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