Cloverfield

[Cruel]

I want to see this ASAP

[grimms]

The movie doesn't look good cause of the effect there trying to portray. it looks too low budget to me. The camera is the monster.

[knight76]

It is from the creator of lost (producing).

You watch the whole movie and still have NFI what the monster is.

[peat moss]

Its Godzilla , run for your lives .

[sscape]

I been seeing tons of hype for this movie, I hope it's good.

[clocker]

I been seeing tons of hype for this movie, I hope it's good.

Yeah.
The problem with this type of ad campaign is that all the hype is based on the monster you haven't seen.
Once you do see it, chances are it won't live up to your expectations.

I'll bet Cloverfield is just a digitally amped Godzilla.

[knight76]

Yeah, but the point of this type of ad campaign is to get you to see the movie. Once you see the monster and are dissapointed, the movie studio don't care anymore.

[Busyman™]

From what I gather, there are little Cloverfields too.

A monster that big ain't lurking in a subway.

I been seeing tons of hype for this movie, I hope it's good.

Yeah.
The problem with this type of ad campaign is that all the hype is based on the monster you haven't seen.
Once you do see it, chances are it won't live up to your expectations.

I'll bet Cloverfield is just a digitally amped Godzilla.

It would say the ad worked then if many go see it.

It's the perfect hook-sell until word-of-mouth sets that the monster is below expectations.

[contravene]

So far the word of mouth has been pretty good.

[Defy]

If it HAS to be a monster of sorts, I hope it's some brain-eating aliens are something. Not like War of the Worlds aliens, more like Signs aliens.

In any case, they've successfully hooked and reeled me in. I must see it, even if it does end up sucking. Then again, my curiosity always does get the best of me.