VB
The BBC is not like your commercial TV channels, in fact it is much more than just TV. It is set up by a royal charter which gives it a wide ranging remit.
See Here if you are interested. You will also need to look Here and Here to get a more up to date picture.
We pay for it because we like the fact that is advert free, that it is editorialy independent and that it can provide quality broadcasting with only a nod to commercial considerations. Thus providing for the less main stream tastes.
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