VinX
06-02-2009, 05:42 AM
http://filesharingtalk.com/vb3/picture.php?albumid=25&pictureid=184P2P Rhapsody’s Strategy Targets Music Fans
Legal P2P music site Rhapsody (http://www.rhapsody.com/home.html)
announced plans to reach out to music consumers using exclusive video
footages of their favorite bands and singers in TV ads following the
successful launch of the new Green Day album, “21st Century Breakdown”.
In an interview, Rhapsody label relations General Manager David
Krinsky said that the company got hold of the exclusive footage of the
band with its featured single “Know Your Enemy”, which they helped to
promote by airing advertisements that show Green Day’s music video.
Krinsky said that the rarity of artists filming custom video
footages for a certain company made it an instant hit to retailers and
other partner companies, which released the song clip in their network
simultaneously.
The GM also said that Green Day’s featured single is just the
pioneering clip in a series of video advertisement spots that is
expected to come out every other month.
Rob Thomas, one of the new artists with new album coming out, will
be the next artist that will be released by Rhapsody in one of its ads.
It was learned that Rhapsody, owned by RealNetworks, has forged a
$230-million agreement with MTV’s Urge music service to form what is
now known as Rhapsody America, which will commit serious advertising
airtime for the online music service company including ads on other
networks under the MTV title.
Aside from company service advertisements, Rhapsody said that it is
aim to capitalize on the deal by monopolizing the content of each
artist involved. As to Green Day’s album, the company had the exclusive
streaming rights for a period of one week prior to its May 15 release.
The band’s single and album also appeared constantly on partner TV
programs and online sites such MTV’s the Leak. Based on records, there
are now more than 150 million video viewers and 100, 000 play hits on
popular social networking sites MySpace.
SOURCE : http://www.bittorrentdir.com/p2p-rhapsody%E2%80%99s-strategy-targets-music-fans
Legal P2P music site Rhapsody (http://www.rhapsody.com/home.html)
announced plans to reach out to music consumers using exclusive video
footages of their favorite bands and singers in TV ads following the
successful launch of the new Green Day album, “21st Century Breakdown”.
In an interview, Rhapsody label relations General Manager David
Krinsky said that the company got hold of the exclusive footage of the
band with its featured single “Know Your Enemy”, which they helped to
promote by airing advertisements that show Green Day’s music video.
Krinsky said that the rarity of artists filming custom video
footages for a certain company made it an instant hit to retailers and
other partner companies, which released the song clip in their network
simultaneously.
The GM also said that Green Day’s featured single is just the
pioneering clip in a series of video advertisement spots that is
expected to come out every other month.
Rob Thomas, one of the new artists with new album coming out, will
be the next artist that will be released by Rhapsody in one of its ads.
It was learned that Rhapsody, owned by RealNetworks, has forged a
$230-million agreement with MTV’s Urge music service to form what is
now known as Rhapsody America, which will commit serious advertising
airtime for the online music service company including ads on other
networks under the MTV title.
Aside from company service advertisements, Rhapsody said that it is
aim to capitalize on the deal by monopolizing the content of each
artist involved. As to Green Day’s album, the company had the exclusive
streaming rights for a period of one week prior to its May 15 release.
The band’s single and album also appeared constantly on partner TV
programs and online sites such MTV’s the Leak. Based on records, there
are now more than 150 million video viewers and 100, 000 play hits on
popular social networking sites MySpace.
SOURCE : http://www.bittorrentdir.com/p2p-rhapsody%E2%80%99s-strategy-targets-music-fans