Yahoo Finalizes Transition to Bing

After about a week of testing, Yahoo and Microsoft just announced that they have now finalized the transition from Yahoo's own search engine to Microsoft's Bing.

Microsoft now powers all of Yahoo's free, organic Web, image and video search results in the U.S. and Canada, though Yahoo will continue to offer its own set of search tools like Site Explorer and Search Monkey. The fact that Yahoo search is now "Powered by Bing" marks the end of a one-year transition period. Last July, after two years of back and forth, Microsoft and Yahoo agreed on a 10-year search and advertising deal. According to the latest data from comScore, the combines search engine market share of Yahoo and Bing in the U.S. is now about 28%. Google, of course, remains the biggest search engine on the market with a market share of 65.8%. It remains to be seen how Yahoo's users will react to this change, but given the quality of Bing's search results, we don't expect any major backlash against this change from Yahoo's users.