I previously questioned the value of 3-year forecasts in the fast moving smartphone world and still think it is tough to predict what is going to happen. Microsoft and Nokia could break up if things don’t work out, Apple may come up with some major change in iOS that gains them some market share, or HP’s webOS could even break the 5% market share level.
2011 Market Share | 2015 Market Share | 2011-2015 CAGR | |
Android | 39.5% | 45.4% | 23.8% |
BlackBerry | 14.9% | 13.7% | 17.1% |
iOS | 15.7% | 15.3% | 18.8% |
Symbian | 20.9% | 0.2% | -65.0% |
Windows Phone 7/Windows Mobile | 5.5% | 20.9% | 67.1% |
Others | 3.5% | 4.6% | 28.0% |
Total | 100.0% | 100.0% | 19.6% |
As recent market share data has shown, Apple’s iOS has plateaued. I think this is likely due to limited carrier availability and a stagnant OS interface, when compared to the fresh user interfaces coming from Android and Windows Phone 7. RIM is also predicted to continue at a fairly steady pace for the next few years, but if the enterprise market decides to go with Windows Phone 7 they may just see more of a decline than predicted. Symbian of course will see a major drop in market share, although there will continue to be low end Symbian devices in the market.
Source: ZDnet
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