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Everton have insisted they would not sell Wayne Rooney even if bidding for the England striker reached £50m.
Speculation linking the 18-year-old with a move to Manchester United or Chelsea has raged in the wake of his two goals for England at Euro 2004.
Toffees chairman Bill Kenwright said: "David Moyes and I agreed Wayne has to be a £50m player now.
"I would turn down any bid for him and say: 'Thank you very much. What else do you want to talk about?'"
Kenwright added: "We do smile about what Wayne is worth but, then again, we also talk about who's going to be alongside him with us next season.
"We know what Wayne's value is and our price is that he is an Everton player and we have no reason to believe that will change.
"I am not here to sell my best players and Wayne wants to stay. Wayne will continue at Everton."