Mozilla finally puts a two page ad in the New York Times.

I beleve they rasied 200,000 with over 10,000 names..

Anyways it is in pages A24,A25

looks like the first page is all the names of volunteers. nice touch if so.

http://www.mozillazine.org/talkback.html?article=5720

Tuesday December 7th, 2004

CNET News.com has an article about the Mozilla Firefox advertisement in the New York Times. Rob Davis, the coordinator of the ad campaign, confirms that it is running late but says that the ad will run by Christmas. The sheer number of donors, all of whom will be named in the advert, is causing problems: each time the design of the ad is edited, it takes around fifteen minutes to rerender. In addition, approximately 1,000 of the 10,000 donors did not correctly submit their names and Davis has to contact each one individually to clarify how they would like to be referred to in the ad. There also appears to be some confusion as to whether the advert will get the sub-$50,000 non-profit advocacy rate or will be charged at the full $130,000+:eek: business rate. In any case, the $250,000 raised will easily cover the cost of the ad and leave plenty of cash left over for the Mozilla Foundation.

In tangentially related news, it appears that while newspaper adverts are all the rage, Firefox users do not click on online ads.

the paper shouldn't charge that much as it's non profit.

besides... i'm sure mozilla already worked this out witht them before signing a contract, and got the best possible deal.

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For $130,000 i would be willing to do ALOT to advertise anything and ill make sure it gets world wide in one day.........