[news=http://abcnews.go.com/images/Business/FX11012300224.jpeg]Dec. 30 (Bloomberg) -- Intel Corp., whose marketing made its computer chips a household name, is changing its logo for the first time in 37 years.
The dropped ``e'' in Intel will be shed in favor of a swoop around the company's name with the tag line ``Leap Ahead.'' The ``Intel Inside'' phrase, a fixture since 1991, will be dropped, Santa Clara, California-based Intel said yesterday.
Intel's image change, to coincide with next week's Consumer Electronics Show in Las Vegas, is part of an effort by new Chief Executive Officer Paul Otellini to push Intel into home entertainment. The company, whose processors run more than 80 percent of personal computers, is trying to gain a foothold in the consumer market to counter slowing growth in PC chips.
Source: http://www.bloomberg.com/apps/news?p....DOHo&refer=us[/news]
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Originally Posted by Aaron_T
But its all in the marketing . Grandma goes to buy a new computer she does n't ask for an AMD she asks for the fastest P4 on the market . 
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