GPU heating up more than usual?

[Vamp]

When I got my PC at the beginning of last year, my 6800GT was running at 52 and at 65 on load. Now those temps have gone up by 10 degrees! I don't see why though? The climate hasn't changed, I've had a new fan installed (2 now) I clean it often...Yet the temp has still climbed...Any suggestions?

[ApacNTS]

make sure your pulling cold air in from the bottom of the case and blowing the hot air out the back at the top of the case.

[Vamp]

Yeah, that's the fan setup I have.

[Appzalien]

Try changing the power plug to the board, maybe the one your using is connected to other stuff and not giving the card enough juice.