Apparently Toshiba is planning a big HD-DVD push just ahead of the upcoming Consumer Electronics Show in Las Vegas. Toshiba hinted at cheaper HD-DVD drives saying “Maybe coming next is $399 and after that is $299” but did not offer any dates as to when that might take place.

A group of companies supporting the HD DVD format will hold a news conference on January 7 on the eve of the massive consumer electronics exhibition to announce their plans for 2007, Yoshihide Fujii, president and chief executive officer of Toshiba's digital media network company, said Thursday.