Nielsen to unveil Web piracy remedy: report

[Hairbautt]

NEW YORK (Reuters) - "Nielsen is unveiling a new service aimed at ensuring that video distributed on the Internet is done only in ways sanctioned by its owners, the Wall Street Journal said in its online edition.

"The service -- which Nielsen is hoping to offer to media companies such as General Electric Co's NBC Universal, or the Discovery Channel -- could be announced as early as Wednesday, the Journal said.

Privately held information and media company Nielsen has already approached Google Inc and News Corp's Fox about the new service, the Journal said.

The service, called Digital Media Manager, will be available in the spring, the Journal said.

Digimarc Corp is its partner in the venture, the Journal added.

Nielsen representatives could not immediately be reached for comment."

(Reporting by Justin Grant; Editing by Quentin Bryar)

Source: Yahoo! News

[rapesauce10]

Just sounds like DRM to me, not impressed.

[AmpeD]

im sure it'll take about 2 seconds to convert to unprotected avi

[clos]

how will this stop anything

[99shassan]

oh this isn't really a story, more like a teaser

[BigH]

how the mighty have fallen - loved him in the Naked Gun films as well

[Aaxel21]

So once it comes out and lets say it is a threat to pirates it still won't last long. Someone will work a way around it.

[mbucari1]

So once it comes out and lets say it is a threat to pirates it still won't last long. Someone will work a way around it.

congratulations, you have unveiled the secret of piracy.

[Ac3Dunk]

Dont be so happy abt the fact thats pirates can find a way to crack this new system. If u read some old Nfo a protection called CINEA been out for 2 years and they didnt find out a way to get rid of .