I'm not a sysop, nor do I know any. I do own a business, however, and I expect that they have many of the same concerns.
Firstly, meeting day to day operating costs are paramount. Without cash flow to pay for the infrastructure, the site is dead in the water.
Secondly, attracting high-caliber customers. Since a full-page ad in The New York Times, for example, could lead to a security risk as well as a financial liability, they have to rely on word-of-mouth referrals. That is where the WTAW thread could come in handy but, as kaffeine alluded, it's a double-edged sword. The higher the level, the more it becomes a status symbol in a forum like this one, and creates a frenzy of desire that could bring a detrimental amount of attention and scrutiny. Not to mention the throngs of "groupies" seeking e-Viagra for their e-penises leading to constantly full PM and email boxes and unwanted publicity for the individuals running the most sought-after sites.
This brings me to my third point: The long term viability of the operation must always be kept in mind. Since the first and second requirements are limited by political and legal constraints, the security of a business with an "ethically flexible" mission becomes quite a challenge. Keeping the site at full server capacity is difficult while keeping the membership devoid of people whose agenda is to shut the site down and wreak legal havoc on the administration. The site must set forth rules and remain constantly vigilant that their member stay compliant for their very survival.
In the general scheme of things, I imagine most sysops would prefer the list not exist, or at most, be considered less relevant.
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