In SGML, HTML and XML documents, the logical constructs known as character data and attribute values consist of sequences of characters, in which each character can manifest directly (representing itself), or can be represented by a series of characters called a character reference, of which there are two types: a numeric character reference and a character entity reference.
If you're doing business on the Internet, taking the time to learn how to design your own web site and write your own HTML code (hypertext markup language) will play a major role in your success. Not only will learning HTML coding provide you with the freedom to update your own HTML documents, but it will also save you a great deal of money, as you will be able to avoid hiring a professional web designer.
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