By being selective about who gets invites, they still keep their l33tness. And people may think it twice before breaking their rules.
OK, some will do it twice and still think "yes" every time, but what can be done about it. If they remain closed, invites can be sold for good coin, given the place's rarity and quality. If they open, they'll get traders, collectors and dupes. It's a bit of a dilemma.
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