Info kindly provided from www.swedishmatch.comOriginally posted by Benno@11 February 2003 - 16:17
what is snus??
It is not known how long people have used tobacco. Europeans first came in contact with tobacco when Christopher Columbus discovered the New World in 1492. At this time, tobacco was already used throughout North America and the West Indies. In Haiti, indigenous people inhaled a powder of dried, crushed tobacco leaves. This was the first time Europeans were exposed to snuff.
Jean Nicot was the French ambassador to Portugal in the 1560s. When he returned to Paris, he brought tobacco with him. He cured Queen Catherine de Medici's chronic headaches with a powder made of tobacco leaves. The French Court discovered snuff.
Tobacco came to Sweden in the beginning of the 1600s. During the 1700s, it was fashionable to inhale snuff through the nose. Swedes first started tucking snuff (known in Sweden as snus) under the lip at the end of the 1700s. In 1822, Jacob Fredrik Ljunglöf started manufacturing snus. A few years later, he acquired the widely used quality standard, Number One, as his trademark. His product became known as Ettan (Number One).
Today, Sweden is the largest Nordic market with about one million snuff users (or "snus" as it is called in Swedish). More than half of these are former smokers. Women account for slightly more than 10 percent of "snus" consumers.
Furthermore, snuff has strong traditions in Northern Europe, North America, Africa and some countries in Asia.
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