Upgradability/price for me. Like many others, I built my PC for a lot less than I would have paid for a retail equivalent and a HELL of a lot less than mac. I also just recently paid $160 to upgrade my old 7950GT to a 9600GT.
Also, and I know it's been said many times, software availability. God knows how many little utilities I use for oh so many things. Almost all of them are exclusively windows. And don't give me that "equal substitute" bullshit. The fact is that we all have software that we just love and would feel empty without. I have ubuntu on one of my laptops (that set me back about $400) and used to run it on my pc. The reason I no longer run it on my pc is because so many of the apps that I'm married to don't run well enough in wine and don't have an acceptable substitute. I tried to ajust. Used Amarok instead of winamp. Used Pan instead of newsleecher. Used several bullshit media players instead of MPC. etc, etc, etc. Soon enough there were too many concessions; I reinstalled windows.
BTW, I realize that I'm comparing windows to linux, but the point is that what may be amazing applications for some are not necessarily acceptable substitutes for others.
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