Gator Becomes Claria
The Gator Corporation is going through a renaming to Claria. The company has been the target of several lawsuits by companies that felt the Gator pop-up network effectively stole user attention from their publishing or advertising sites. Several of these have been settled already, but the predatory connotations of Gator probably don't help from a brand perspective. The company has also had a very difficult time distinguishing its disclosure-festooned adware from the more sleazy versions produced by other companies that have earned the name spyware.
SOURCE
Gator new site
Keep your eyes open next time when you run ad-aware or Spybot.
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